XIMPLE

Blog

  • Ximple Pushups

    Ximple Pushups is now available on the App Store. A simple utility designed to help you build to 50 consecutive pushups. The app begins with a maximum pushup test and generates a progressive 12-week program based on your current ability. Progress, streaks, and sessions are tracked automatically as you work toward the…

  • Minaal Carry-On 3.0 Review: Specificity and the Discipline of Commitment

    We don’t review products to decide whether they are good or bad. Most are both. We study them to understand the decisions behind them — what problems they prioritise, what trade-offs they accept, and where complexity appears. Every design is a set of choices. This is an attempt to understand those choices.…

  • Bellroy Transit Travel Pack Review: Restraint and the Boundaries of Commitment

    We don’t review products to decide whether they are good or bad. Most are both. We study them to understand the decisions behind them — what problems they prioritise, what trade-offs they accept, and where complexity appears. Every design is a set of choices. This is an attempt to understand those choices.…

  • Peak Design Travel Backpack 45L Review: Optionality as Adaptability

    We don’t review products to decide whether they are good or bad. Most are both. We study them to understand the decisions behind them — what problems they prioritise, what trade-offs they accept, and where complexity appears. Every design is a set of choices. This is an attempt to understand those choices.…

  • Ximple One

    Ximple One is now available on the App Store. It’s a minimal daily focus app built around one question: What matters most? No lists.No tracking.No accounts.No accumulation. You choose one thing.Press Done.It clears. It’s free. Available now on the App Store. Why It Exists Most systems don’t fail through collapse.They drift. Small…

  • Aer Travel Pack 3 Review: Control Through Structure

    We don’t review products to decide whether they are good or bad. Most are both. We study them to understand the decisions behind them — what problems they prioritise, what trade-offs they accept, and where complexity appears. Every design is a set of choices. This is an attempt to understand those choices.…

  • Where we are (for now)

    This wasn’t a launch.It wasn’t an announcement. It was a snapshot. We shared what we removed.We shared what remained.Not to justify decisions, but to show how they were made. The bag isn’t finished. It still carries questions. Some details are unresolved. A few choices are still provisional. That’s intentional. Good design doesn’t…

  • Designing under constraints (airlines, bodies, reality)

    Good design doesn’t start with freedom. It starts with limits. Airlines define size and weight long before aesthetics enter the conversation. Overhead bins, seat spacing, carry-on rules — these aren’t inconveniences. They’re boundaries that shape what a travel bag can realistically be. Then there’s the body. A backpack isn’t an object in…