The current design didn’t arrive fully formed.
It came from a long list of versions that didn’t survive.
Some were overbuilt.
Some tried to do too much.
Some solved problems that didn’t matter.
Each one felt reasonable at the time. Each one failed under a second look.
We removed features that looked impressive but added friction. We simplified access points that were clever but awkward. We rejected layouts that required explanation or habit-building. If it needed defending, it didn’t last.
This isn’t iteration for iteration’s sake. It’s subtraction with intent. Every discarded version clarified what the bag was not.
What remains is quieter than the early ideas. Less obvious. Less eager to impress.
That’s not accidental.
If you’re curious about the versions that didn’t make it—or want to point out one that still feels wrong—we’re listening. The mailing list is where we share the thinking behind the removals, not just what survives.
There’s still one bag.
It’s just taken many wrong versions to get closer to the right one.
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