Most brands feel the need to be everywhere. We don’t.
For now, we’ve chosen Instagram as our only social partner. Not for reach, but for clarity. Maintaining multiple channels takes time away from what matters most to us: researching, reviewing, and redesigning.
Instagram fits our process. It lets us share early renders quickly, discuss ideas openly, and document the build as it happens. It’s where our thinking becomes visible.
We’ve shared initial renders of our Hero backpack there. While we could move directly to prototyping and manufacturing, doing so responsibly requires a minimum production run of around 300 units. Instead, we’re refining the details and will use Kickstarter to gauge genuine interest before committing.
If you’re curious about the process or would like to be notified when we’re ready to take the next step, you’re welcome to reach out or follow the build.
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